Relating hedonism and business context to customer appearance
Year of publication: |
July-September 2016
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Authors: | Vilnai-Yavetz, Iris ; Gilboa, Shaked |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 37.2016, 3, p. 141-155
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Subject: | Aesthetics | customer appearance | customer attire | customer dress | hedonism | IAS model | perceived instrumentality | symbolism | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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