The Relation between the Characteristics of the Shopper and the Retail Format - From Spain, an analysis of how the characteristics of the shopper and of his-her home affect the frequency of shopping in four types of stores: Department stores, hypermarkets, supermarkets and markets
|Year of publication:||
|Authors:||Bellon, Ignacio Redondo|
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 27.1999, 3, p. 99-108
Updating the Socioeconomic Stratification in Spain - The author presents three socioeconomic classification systems applied in Spain: Those proposed by ESOMAR in 1986 and 1997, and that adopted by AIMC-EGM since 1998. In an empirical research, a comparison has been made of how each one discriminates in a wide range of goods and services: Personal and family consumption, home equipment, use of ...
Bellon, Ignacio Redondo, (1999)
Bellon, Ignacio Redondo, (2002)
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