Relational benefits as predictors of relationship quality outcomes in online retailing
Daniel K. Maduku, Ryan L. Mathaba
| Year of publication: |
2022
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|---|---|
| Authors: | Maduku, Daniel K. ; Mathaba, Ryan L. |
| Published in: |
Journal of electronic commerce in organizations : JECO. - Hershey, Pa. : IGI Global, ISSN 1539-2929, ZDB-ID 2115949-X. - Vol. 20.2022, 1, p. 1-34
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| Subject: | Confidence Benefits | Online Retailing | Relational Benefits | Repurchase Intention | Special Treatment Benefits | Willingness to Pay More | Word-of-Mouth | Online-Handel | Online retailing | Zahlungsbereitschaftsanalyse | Willingness to pay | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.305737 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014306932