Relational gifting : conceptual frameworks and an agenda for a new generation of research
Year of publication: |
2025
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Authors: | Weinberger, Michelle F. ; Baskin, Ernest ; Gunasti, Kunter |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2025, 6, p. 1252-1278
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Subject: | gift giving | gift systems | gift circuit | relational gift | dyadic gift | networks | Geschenk | Gifts | Altruismus | Altruism | Konsumentenverhalten | Consumer behaviour | Austauschtheorie | Social exchange theory |
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