Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Crina O. Tarasi, Ruth N. Bolton, Anders Gustafsson, and Beth A. Walker
| Year of publication: |
2013
|
|---|---|
| Authors: | Tarasi, Crina O. ; Bolton, Ruth N. ; Gustafsson, Anders ; Walker, Beth A. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 2, p. 121-137
|
| Subject: | customer portfolio management | customer satisfaction | loyalty programs | cash flow variability | service management | customer lifetime value | relationship marketing | segmentation | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Portfolio-Management | Portfolio selection | Kundenzufriedenheit | Customer satisfaction | Cash Flow | Cash flow |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774895