Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Year of publication: |
2013
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Authors: | Tarasi, Crina O. ; Bolton, Ruth N. ; Gustafsson, Anders ; Walker, Beth A. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 2, p. 121-137
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Subject: | customer portfolio management | customer satisfaction | loyalty programs | cash flow variability | service management | customer lifetime value | relationship marketing | segmentation | Beziehungsmarketing | Relationship marketing | Portfolio-Management | Portfolio selection | Kundenwert | Customer value | Cash Flow | Cash flow | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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