Relationship amongst cultural openness, world-mindedness, product-country image and purchase intention of Korean and Chinese smartphone products : a case study of the South African consumers
Year of publication: |
2022
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Authors: | Lee, You-Kyung ; Robb, Charles A. |
Published in: |
South African journal of business management. - Cape Town : African Online Scientific Information Systems, ISSN 2078-5976, ZDB-ID 2068390-X. - Vol. 53.2022, 1, Art.-No. a2296, p. 1-12
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Subject: | cultural openness | world-mindedness | product-country image | purchase intention | South African consumers | Korea | China | Südkorea | South Korea | Südafrika | South Africa | Konsumentenverhalten | Consumer behaviour |
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