Relationship intention and service quality as combined competitive strategy
Pierre Mostert and Thelma Luttig
| Year of publication: |
2018
|
|---|---|
| Authors: | Mostert, Pierre ; Luttig, Thelma |
| Published in: |
International journal of management & enterprise development : IJMED. - Olney, Bucks. : Inderscience, ISSN 1468-4330, ZDB-ID 2141643-6. - Vol. 17.2018, 1, p. 76-92
|
| Subject: | emerging country | expectations | fear of relationship loss | feedback | forgiveness | involvement | relationship intention | relationship marketing | service quality | SERVQUAL | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011879629