Relationship marketing and customer loyalty : do customer satisfaction and customer trust really serve as intervening variables?
Mohamad Rizan, Ari Warokka and Dewi Listyawati
| Year of publication: |
January-March 2016
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|---|---|
| Authors: | Rizan, Mohamad ; Ari Warokka ; Listyawati, Dewi |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2016, 1, p. 39-50
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| Subject: | relational marketing | customer satisfaction | customer trust | customer loyalti | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5171/2014.724178 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011575870