Relationship-Marketing : das Management von Kundenbeziehungen
von Manfred Bruhn
| Year of publication: |
2009 ; 2., vollst. überarb. Aufl.
|
|---|---|
| Authors: | Bruhn, Manfred |
| Publisher: |
München : Vahlen |
| Subject: | Unternehmen | Marketing | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 401 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [359] - 395 Online-Ausg.: Bruhn, Manfred: Relationship-Marketing |
| ISBN: | 978-3-8006-3420-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004896434