Relationship marketing in Guanxi networks : a social network analysis study of Chinese construction small and medium-sized enterprises
Sulafa Badi, Lisha Wang, Stephen Pryke
| Year of publication: |
January 2017
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| Authors: | Badi, Sulafa ; Wang, Lisha ; Pryke, Stephen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 60.2017, p. 204-218
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| Subject: | Guanxi | Relationship marketing (RM) | Social-network theory, social-network analysis (SNA) | Small- and medium-sized enterprises (SMEs) | Construction industry | KMU | SME | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | China | Bauwirtschaft | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.03.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672124