Relationship marketing in online retailing : a theoretical and empirical analysis from an Indian perspective
Deepika and Shashank Vikram Pratap Singh
| Year of publication: |
2023
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| Authors: | Deepika ; Singh, Shashank Vikram Pratap |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 44.2023, 1, p. 40-63
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| Subject: | relationship marketing | online retailing | structural equation modelling | confirmatory factor analysis | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Indien | India | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Faktorenanalyse | Factor analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2023.133511 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014436447