Relationship-Oriented Sustainability Marketing : Concepts, Challenges, and Opportunities

by Guido Grunwald, Ali Kara, John E. Spillan

1 Fundamentals of Relationship-oriented Sustainability Marketing -- 2 Tensions in Relationship-oriented Sustainability Marketing -- 3 Co-creation of Sustainability in Digitalized Global Value Networks -- 4 Sustainability Sponsorship to build Public Support -- 5 Resilience and Crisis Management through Public-private Partnership for Sustainability -- 6 Stakeholder Impact Assessment in Relationship-oriented Sustainability Marketing -- 7 Challenges and Opportunities in Relationship-oriented Sustainability Marketing -- 8 Trends and Outlook on Relationship-oriented Sustainability Marketing.

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Year of publication:	2025
Authors:	Grunwald, Guido ; Kara, Ali ; Spillan, John E.
Publisher:	2025.: Cham : Springer Nature Switzerland 2025.: Cham : Imprint: Palgrave Macmillan
Subject:	stakeholder marketing \| customer relationship management \| stakeholder management \| stakeholder relations \| resilience and sustainability \| cooperative value creation \| Corporate Social Responsibility \| CSR \| CSR communication \| CSR-related tensions \| sustainability campaigns \| sustainability project partnerships \| sustainability co-creation \| sustainability sponsorship \| sustainability events \| shared value creation \| Corporate social responsibility \| Stakeholder \| Nachhaltige Entwicklung \| Sustainable development \| Nachhaltigkeit \| Sustainability \| Betriebliche Wertschöpfung \| Value creation \| Beziehungsmarketing \| Relationship marketing \| Marketingmanagement \| Marketing management

Extent:	1 Online-Ressource (XX, 268 p. 31 illus., 4 illus. in color.)
Series:	Palgrave Studies in Marketing, Organizations and Society
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-88349-1 ; 978-3-031-88348-4 ; 978-3-031-88350-7 ; 978-3-031-88351-4
Other identifiers:	10.1007/978-3-031-88349-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015408987