Relationship strength in service industries : a measurement model
Guicheng Shi; Yi-zheng Shi and Allan K. K. Chan; Yonggui Wang
| Year of publication: |
2009
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|---|---|
| Authors: | Shi, Guicheng ; Shi, Yizheng ; Chan, Allan K. K. ; Wang, Yonggui |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 51.2009, 5, p. 659-685
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| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003873084