The relative impact of health communication conveyed via quick response codes : a conjoint experiment among young thai consumers doing grocery shopping
Asle Fagerstrøm, Niklas Eriksson, Sirinna Khamtanet, Premruedee Jitkuekul, Valdimar Sigurdsson, Nils Magne Larsen
| Year of publication: |
2023
|
|---|---|
| Authors: | Fagerstrøm, Asle ; Eriksson, Niklas ; Khamtanet, Sirinna ; Jitkuekul, Premruedee ; Valdimar Sigurdsson ; Larsen, Nils Magne |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 40.2023, 2, p. 206-225
|
| Subject: | Conjoint experiment | health communication | point-of-purchase | quick response code | smartphone interaction | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Experiment | Gesundheit | Health |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2022.2085460 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014295149