Relative visual saliency differences induce sizable bias in consumer choice
Milica Milosavljevic; Vidhya Navalpakkam; Christof Koch; Antonio Rangel
| Year of publication: |
2012
|
|---|---|
| Authors: | Milosavljevic, Milica ; Navalpakkam, Vidhya ; Koch, Christof ; Rangel, Antonio |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 1, p. 67-74
|
| Subject: | Kaufentscheidung | Purchase decision | Neurowissenschaften | Neuroscience | Lebensmittelverpackung | Food packaging | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548901