—Relevancy Is Robust Prediction, Not Alleged Realism
Year of publication: |
2009
|
---|---|
Authors: | Shugan, Steven M. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 28.2009, 5, p. 991-998
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | models | theory testing | mathematical models | scientific method | realism | mathematical assumptions | empirical research |
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