Relevanz von Sponsoring : wann sich das Engagement wirklich lohnt
Torsten Tomczak; Silke Mühlmeier; Tim Oliver Brexendorf; Wolfgang Jenewein
| Year of publication: |
2008
|
|---|---|
| Authors: | Tomczak, Torsten ; Lennerts, Silke ; Brexendorf, Tim Oliver ; Jenewein, Wolfgang |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 25.2008, 5, p. 46-50
|
| Subject: | Sponsoring | Sponsorship | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Schweiz | Switzerland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003765706