Religiosity and purchase intention : an Islamic apparel brand personality perspective
Year of publication: |
2024
|
---|---|
Authors: | Zaki, Rana M. ; El Seidi, Reham |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 2, p. 361-396
|
Subject: | Religiosity | Islamic apparel brand personality | Theory of planned behavior | Purchase intention | Islamic apparel | Egypt, Islamic marketing | The Muslim consumer | The Muslim consumption pattern | Islamic fashion and clothing industry | The Muslim dressing pattern | Bekleidungsindustrie | Clothing industry | Islam | Islamische Staaten | Islamic countries | Mode | Fashion | Muslime | Muslims | Markenimage | Brand image | Religion | Konsumentenverhalten | Consumer behaviour | Islamisch | Islamic | Bekleidung | Clothing | Ägypten | Egypt | Islamisches Finanzsystem | Islamic finance |
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