Relying on what different stakeholders express on social media to repurpose and reposition sustainable events of the future
Almudena Otegui Carles, José Antonio Fraiz Brea and Noelia Araújo Vila
| Year of publication: |
2024
|
|---|---|
| Authors: | Otegui Carles, Almudena ; Fraiz Brea, José Antonio ; Araújo Vila, Noelia |
| Subject: | Consumption | Events | Hashtag | Instagram | Photography | Social influence | Social media | Sustainability | Sustainable events | Social Web | Social web | Stakeholder | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility | Nachhaltigkeit | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-04-2022-0035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065371