Remembering less, or needing less? : age-related differences in the purchase funnel
Philip Mecredy, Malcolm Wright, Pamela Feetham, Philip Stern
| Year of publication: |
2024
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|---|---|
| Authors: | Mecredy, Philip ; Wright, Malcolm ; Feetham, Pamela ; Stern, Philip |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 35.2024, 2, p. 171-186
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| Subject: | Age | Brand loyalty | Brand purchase funnel | Older consumers | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Markenführung | Brand management | Markentreue | Markenartikel | Brand | Altersgruppe | Age group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09681-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125205