Remembering less, or needing less? : age-related differences in the purchase funnel
Philip Mecredy, Malcolm Wright, Pamela Feetham, Philip Stern
| Year of publication: |
2024
|
|---|---|
| Authors: | Mecredy, Philip ; Wright, Malcolm ; Feetham, Pamela ; Stern, Philip |
| Subject: | Age | Brand loyalty | Brand purchase funnel | Older consumers | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Markenführung | Brand management | Markentreue | Markenartikel | Brand | Altersgruppe | Age group |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09681-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125205