Removing silos to enable data-driven decisions : the importance of marketing and IT knowledge, cooperation, and information quality
Stefan Sleep, Prachi Gala, Dana E. Harrison
| Year of publication: |
2023
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|---|---|
| Authors: | Sleep, Stefan ; Gala, Prachi ; Harrison, Dana E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-12
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| Subject: | Data-driven decisions | Financial performance | Information quality | Information technology | Innovation | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113471 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534134