Render good for evil? : the relationship between customer mistreatment and customer-oriented citizenship behavior
Year of publication: |
2024
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Authors: | Ni, Dan ; Liu, Xin ; Zheng, Xiaoming |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114349, p. 1-13
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Subject: | Customer mistreatment | Customer-oriented citizenship behavior | Forgiveness | Guilt | Self-attribution | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Konsumentenverhalten | Consumer behaviour | Emotion |
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