RENEGADE RYANAIR - Europe's first low-cost carrier is also its most successful. What's its secret? According to CEO Michael O'Leary: "We're like Wal-Mart in the U.S.--we pile it high and sell it cheap." Following that philosophy has made Ryanair into Europe's fastest-growing airline, and helped it surpass Irish national carrier Aer Lingus in passenger numbers. But now O'Leary may be about to ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2001 (14.05.), p. 38-41