Renew or cancel? : drivers of customer renewal decisions for IT-based service contracts
Florian v. Wangenheim, Nancy V. Wünderlich, Jan H. Schumann
| Year of publication: |
October 2017
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|---|---|
| Authors: | Wangenheim, Florian von ; Wünderlich, Nancy V. ; Schumann, Jan Hendrik |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 79.2017, p. 181-188
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| Subject: | IT-based service | Smart services | Contract renewal | Retention | Customer churn | Free trial | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.06.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011745251