Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing"
|Year of publication:||
|Authors:||Mummalaneni, Venkatapparao ; Lichtenthal, J. David ; Wilson, David T.|
|Other Persons:||LaPlaca, Peter J. (reviewed) ; Dant, Rajiv P. (reviewed) ; Lapuka, Ivan I. (reviewed) ; Honeycutt, Earl D. (reviewed) ; Thelen, Shawn T. (reviewed) ; Malhotra, Naresh K. (reviewed) ; Uslay, Can (reviewed) ; Ndubisi, Nelson Oly (reviewed) ; Woodside, Arch G. (contributor)|
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 15.2008, 2, p. 234-245
|Type of publication:||Article|
|Type of publication (narrower categories):||Aufsatz in Zeitschrift ; Article in journal ; Kommentar ; Commentary|
ECONIS - Online Catalogue of the ZBW
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wilson ; a paradigm shift and prospection through expanded roles of buyers and sellers
Malhotra, Naresh K., (2008)
LaPlaca, Peter J., (2009)
Honeycutt, Earl D., (2008)
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