Repurchase intention in a physical store : moderated mediating role of electronic word-of-mouth
Shu-Hsien Liao, Da-Chian Hu and Yi-Wen Fang
| Year of publication: |
2023
|
|---|---|
| Authors: | Liao, Shu-Hsien ; Hu, Da-Chian ; Fang, Yi-Wen |
| Subject: | Channel brand image | Electronic word-of-mouth | Moderated mediation model | Perceived value | Repurchase intention | Store image | Markenimage | Brand image | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Vertriebsweg | Distribution channel |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-04-2022-0122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552697