Reputation Management Through Online Feedbacks in e-Business Environment

Popularity of electronic business has changed the way people are transacting businesses around the globe. People are engaged in online businesses (like buying, selling, promoting or collaborating) without any physical or face to face contact with the trading partners. Correspondingly, the concept of reputation has become an as important pillar of the electronic business to provide some level of assurance about the quality of the traders as well as their products and services. In this scenario, online feedbacks have emerged as a valuable tool in reputation management and help in making a choice for the best quality online trading partners. Further, there is a strong need for the e-business companies to change their strategies and decision making process to build and manage their reputation via online feedbacks. In this paper, the reputation and reputation management through online feedbacks have been discussed with a specific focus on the electronic business (e-business). This paper examines the prevailing reputation models, which are based on online feedbacks and are used by the companies. Specific examples and cases have been added to highlight the present day industry scenario.