Reputation of German horticulture using fruit growing as an example : results of a consumer study
Iris Brenneke, Marike Isaak, and Wolfgang Lentz
| Year of publication: |
2024
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|---|---|
| Authors: | Brenneke, Iris ; Isaak, Marike ; Lentz, Wolfgang |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 36.2024, 4, p. 788-815
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| Subject: | Consumer survey | fruit growing | indicators | moderators | reputation | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Reputation | Obst | Fruit | Obstbau | Fruit production | Gartenbau | Horticulture | Obst- und Gemüsemarkt | Fruit and vegetable market | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2023.2211566 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190465