Reputation or brand : the causes of asymmetric responses to hotel price promotions
Zhang Zhao, Shaonan Chang, Ming-Hsiang Chen, Xiaoxiao Fu, Xian Bi
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhao, Zhang ; Chang, Shaonan ; Chen, Ming-Hsiang ; Fu, Xiaoxiao ; Bi, Xian |
| Subject: | Brand | Hotel pricing | Price promotion | Price response | Reputation | Hotellerie | Hotel industry | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Markenartikel | Markenführung | Brand management | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103780 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015071181