Reputation : realizing value from the corporate image
Charles J. Fombrun
| Year of publication: |
1996
|
|---|---|
| Authors: | Fombrun, Charles J. |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Unternehmen | Image | Prestige |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 441 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-87584-633-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004309811