Reputation spillover effects and post-acquisition performance : a customer perspective
Cher-min Fong and Chin-ling Lee
| Year of publication: |
2012
|
|---|---|
| Authors: | Fong, Cher Min ; Lee, Chin-ling |
| Published in: |
Advances in mergers and acquisitions. - Bingley [u.a.] : Emerald, ISSN 1479-361X, ZDB-ID 2096702-0. - Vol. 11.2012, p. 139-154
|
| Subject: | Übernahme | Takeover | Horizontale Integration | Horizontal integration | Unternehmenserfolg | Firm performance | Firmenimage | Corporate reputation | Spillover-Effekt | Spillover effect | Markenführung | Brand management | Post-Merger-Integration | Post-merger integration | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009696400