Requirements of environmentally-aware consumers on the implementation and communication of sustainability measures in the beverage industry : a qualitative Kano-model approach
Christopher Maász, Luisa Kroll, and Michael Lingenfelder
| Year of publication: |
2024
|
|---|---|
| Authors: | Maász, Christopher ; Kroll, Luisa ; Lingenfelder, Michael |
| Subject: | Beverage industry | communication | consumer requirements | Kano-model | sustainability | Getränkeindustrie | Nachhaltigkeit | Sustainability | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2024.2351844 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566274