Requirements of environmentally-aware consumers on the implementation and communication of sustainability measures in the beverage industry : a qualitative Kano-model approach
Christopher Maász, Luisa Kroll, and Michael Lingenfelder
| Year of publication: |
2024
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| Authors: | Maász, Christopher ; Kroll, Luisa ; Lingenfelder, Michael |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 30.2024, 4, p. 118-133
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| Subject: | Beverage industry | communication | consumer requirements | Kano-model | sustainability | Getränkeindustrie | Nachhaltigkeit | Sustainability | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2024.2351844 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566274