Research contributions in interpretivist marketing and consumer research studies : a kaleidoscopic framework
Andrea Lucarelli, Hossain Shahriar, Sofia Ulver, and Carys Egan-Wyer
| Year of publication: |
2024
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| Authors: | Lucarelli, Andrea ; Shahriar, Hossain ; Ulver, Sofia ; Egan-Wyer, Carys |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 24.2024, 3, p. 417-447
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| Subject: | Research contribution | interpretivist scholarship | categories | framework | consumer research | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Bibliometrie | Bibliometrics | Marketingtheorie | Marketing theory | Forschung | Research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931231202430 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015164295