Extent:
LII, 269 S.
Ill.
Series:
Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 26204204. - Vol. 4
Type of publication: Book / Working Paper
Type of publication (narrower categories): Reprint
Language: English
Notes:
Enth. 17 Beitr.
Classification: Marketing
Source: