Research methods in marketing
Ken Elliott; Martin Christopher
| Year of publication: |
1973 ; graph. Darst
|
|---|---|
| Authors: | Elliott, Ken ; Christopher, Martin |
| Publisher: |
London [u.a.] : Holt, Rinehart, Winston |
| Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Marketing | Marketingtheorie | Marketing theory | Qualitative Methode | Qualitative method |
| Extent: | 248 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-03-910139-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000556984