Research model for measuring the impact of customer relationship management (CRM) on performance indicators
Vicente Guerola-Navarro, Raul Oltra-Badenes, Hermenegildo Gil-Gomez and Jose Antonio Gil-Gomez
| Year of publication: |
2021
|
|---|---|
| Authors: | Guerola-Navarro, Vicente ; Oltra-Badenes, Raul ; Gil-Gomez, Hermenegildo ; Gil-Gomez, Jose Antonio |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 34.2021, 1,3, p. 2669-2691
|
| Subject: | Customer relationshipmanagement | CRM | CRM practices | customerknowledge management | innovation capability | firmperformance | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Innovationsmanagement | Innovation management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2020.1836992 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014231962