Research Note-A Cross-Category Model of Households' Incidence and Quantity Decisions
| Year of publication: |
2008
|
|---|---|
| Authors: | Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P.B. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 2, p. 225-235
|