RESEARCH NOTE - Generating Now Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics
| Year of publication: |
2001
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|---|---|
| Authors: | Troy, Lisa C. ; Szymanski, David M. ; Varadarajan, P.Rajan |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 29.2001, 1, p. 89-101
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