Research Note : Procedure for Building Nielsen Ad Intel Data and Merging with Nielsen RMS Scanner Data

In this document, we detail how to construct the Nielsen Ad Intel Database from the raw source filesprovided by the Kilts Center for Marketing at the University of Chicago Booth School of Business.Further, we detail our procedure for matching the Ad Intel data with the retail scanner data (RMS),as we do in Shapiro et al. (2020)

MoreLess

Year of publication:	2021
Authors:	Shapiro, Bradley ; Hitsch, Günter J. ; Tuchman, Anna
Publisher:	[S.l.] : SSRN

freely available

Full text |

More access options

doi.org

Check Google Scholar

In German libraries (KVK)

I need help

Extent:	1 Online-Ressource (12 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 29, 2020 erstellt
Other identifiers:	10.2139/ssrn.3761483 [DOI]
Classification:	L00 - Industrial Organization. General ; L15 - Information and Product Quality; Standardization and Compatibility ; L81 - Retail and Wholesale Trade; Warehousing ; M31 - Marketing ; M37 - Advertising ; B41 - Economic Methodology ; c55 ; C52 - Model Evaluation and Testing ; C81 - Methodology for Collecting, Estimating, and Organizing Microeconomic Data ; c18
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014089734