Research note: relationship versus transactional marketing in travel and tourism trade shows
Alternative title: | Relationship versus transactional marketing in travel and tourism trade shows |
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Year of publication: |
2015
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Authors: | Rodriguez Oromendía, Ainhoa ; Reina Paz, María Dolores ; Rufín, Ramón |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 21.2015, 2, p. 427-434
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Subject: | tourism trade shows | business performance | relationship marketing | transactional marketing | Messe | Trade fair | Tourismus | Tourism | Beziehungsmarketing | Relationship marketing | Tourismuswirtschaft | Tourism industry | Lieferantenmanagement | Supplier relationship management | Tourismusmarketing | Tourism marketing |
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