Research Note-Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Rachel R. ; Gerstner, Eitan ; Yang, Yinghui (Catherine) |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 28.2009, 3, p. 599-608
|