RESEARCH NOTE - The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization
| Year of publication: |
2006
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|---|---|
| Authors: | Awad, Naveen Farag ; Krishnan, M.S. |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, Minn : Soc, ISSN 0276-7783, ZDB-ID 4050897. - Vol. 30.2006, 1, p. 13-28
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