Research on evaluation method of e-commerce platform customer relationship based on decision tree algorithm
Quan Zhang, Bohan Liu
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Quan ; Liu, Bohan |
| Published in: |
International journal of information technology and management : IJITM. - Milton Keynes : Inderscience Enterprises, ISSN 1461-4111, ZDB-ID 2109647-8. - Vol. 23.2024, 3/4, p. 291-303
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| Subject: | customer relationship | decision tree algorithm | electronic commerce | multi-period excess income method | weighted sampling | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Entscheidungsbaum | Decision tree | Theorie | Theory | Algorithmus | Algorithm | Stichprobenerhebung | Sampling | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJITM.2024.139571 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064869