Research on the conditions and operational strategies of the retailer's participation in omnichannel returns cooperation
Yanyan Zheng, Jin Zhang, Tieshan Wang, Nengmin Wang
| Year of publication: |
2025
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|---|---|
| Authors: | Zheng, Yanyan ; Zhang, Jin ; Wang, Tieshan ; Wang, Nengmin |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 46.2025, 3, p. 1584-1601
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| Subject: | composite cross-selling benefit | new retail mode | omnichannel returns cooperation | the offline brick-and-mortar retailer | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4456 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015386709