Research on the effect of agricultural science and technology service supply from the perspective of farmers' differentiation

Comparing the priority order of different agricultural science and technology services adopted by cotton farmers and exploring the influencing factors of agricultural science and technology service adoption by cotton farmers from the perspective of farmer differentiation is significantly influential for high-quality agricultural development. We explore factors influencing the adoption of agricultural science and technology services by a cotton farmer from the perspective of farmer differentiation based on 335 research data in Xinjiang of China. The results show that cotton farmers adopted agricultural science and technology services in the following order: pest control technology, good seed technology, and precision sowing technology. Farm household fragmentation significantly affects the adoption of agricultural technology services by farm households. Gender and satisfaction with agricultural science and technology services were significantly influenced the adoption of agricultural science and technology services by the pure and part-time farmers; the variables of education level, planting area, and the number of household laborer was effected the adoption of agricultural science and technology services by the pure farmer. As such, organizations of agricultural science and technology service should develop personalized services according to the characteristics of cotton farmer endowments, improve the timeliness of agricultural science and technology services, and enhance service quality.