Research on the interactive effects of online scores
Qiang Yan; Qinying Wang; Xiaoqi Liu
| Year of publication: |
2014
|
|---|---|
| Authors: | Yan, Qiang ; Wang, Qinying ; Liu, Xiaoqi |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 13.2014, 6, p. 402-408
|
| Subject: | Online reviews | Word of mouth | Interactive effect | E-commerce | Score | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Electronic Commerce | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Internet | Interaktive Medien | Interactive media | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349114