Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Year of publication: |
2023
|
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Authors: | Li, You ; Geng, Lixiao ; Chang, Yaping ; Ning, Peng |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 12, p. 2642-2652
|
Subject: | consumer informedness | need for control | prevention focus | research online and purchase offline | sales interaction | webrooming | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Internet | Electronic Commerce | E-commerce | Marktforschung | Market research |
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