Research gap in personal branding : understanding and quantifying personal branding by developing a standardized framework for personal brand equity measurement
Péter Szántó, Árpád Papp-Váry and László Radácsi
| Year of publication: |
2025
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|---|---|
| Authors: | Szántó, Péter ; Papp-Váry, Árpád ; Radácsi, László |
| Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 15.2025, 4, Art.-No. 148, p. 1-33
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| Subject: | career development | measurement framework | Personal Brand Equity | Personal Branding | strategic branding | Markenführung | Brand management | Markenimage | Brand image | Karriereplanung | Career development | Persönlichkeitspsychologie | Personality psychology | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3390/admsci15040148 [DOI] hdl:10419/321292 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015399698