Research gap in personal branding: Understanding and quantifying personal branding by developing a standardized framework for personal brand equity measurement
| Year of publication: |
2025
|
|---|---|
| Authors: | Szántó, Péter ; Papp-Váry, Árpád ; Radácsi, László |
| Published in: |
Administrative Sciences. - ISSN 2076-3387. - Vol. 15.2025, 4, p. 1-33
|
| Publisher: |
Basel : MDPI |
| Subject: | career development | measurement framework | Personal Brand Equity | Personal Branding | strategic branding |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | English |
| Other identifiers: | 10.3390/admsci15040148 [DOI] 1925653633 [GVK] hdl:10419/321292 [Handle] |
| Source: |
Persistent link: https://www.econbiz.de/10015424772