Research trends on Big Data in marketing : a text mining and topic modeling based literature analysis
Alexandra Amado, Paulo Cortez, Paulo Rita, Sérgio Moro
| Year of publication: |
2018
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|---|---|
| Authors: | Amado, Alexandra ; Cortez, Paulo ; Rita, Paulo ; Moro, Sérgio |
| Published in: |
European research on management and business economics. - Barcelona : Elsevier Espãna, S.L.U., ISSN 2444-8834, ZDB-ID 2855400-0. - Vol. 24.2018, 1, p. 1-7
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| Subject: | Big data | Marketing | Literature analysis | Research trends | Text mining | Data Mining | Data mining | Big Data | Bibliometrie | Bibliometrics | Text |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.iedeen.2017.06.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012051625